Caffeine + Water Simplified

Avitae USA rolls out new packaging for its all-natural Avitae Caffeine Water.

Getting Major “ly” Ready

 

KS_back with bottle

We caught up with Kevin Streelman this week and learned he’s tackling new goals this year with an impressive attitude. The PGA golfer is working on the course to get ready to build on his recent success and off the course being a first-time dad.

Since getting a taste of major success last year by winning his first PGA Tour title at the Valspar Championship, and placing second in the Players Championship, Kevin has been inspired to continue to step up his game. He has spent the last few months focusing on becoming more “Major ready.” This is definitely the time to do it, too; Kevin is set to compete in all four Majors this year! While he is passionately training, he’s managing to maintain a healthy perspective.

“It is important not to make too big of a deal about specific tournaments, but it is difficult to not get goose bumps driving down Magnolia Lane at Augusta National! I know that a focus on my short game and putting improvement is critical to be able to win a Major championship,” said Streelman.

The new father is seemingly effortlessly balancing his family duties while playing on the Tour (there’s probably a lot of Avitae involved after late nights!) His wife, Courtney, and their daughter, Sophia Marie, accompanied him to his last PGA event and the baby is apparently a great traveler already.

“It has been amazing being a dad for the first time. The birth of Sophia has given me a new perspective on life. My bad days on the golf course don’t bother me as much when I remember that I’m coming home to my two beautiful girls.”

Family has always been important to Kevin. His parents – both “die-hard golfers” themselves – actually served as Kevin’s caddies in past tournaments.

“My long-term career goals include leaving a legacy that hopefully inspires others to never stop chasing their dreams and aspirations. Of course I would love to win as many tournaments as possible, but there is so much more to this life and the platform that I have been given than just taking trophies home. I wake up each and every day inspired to become better.”

To keep up on Kevin’s schedule and standings this weekend at the Shell Houston Open in Texas, visit kevinstreelmangolf.com or pgatour.com

Avitae Caffeine Water – proud sponsor of Kevin Streelman

Avitae Makes the List

Avitae makes the list of a dozen great brands from Natural Products Expo West.

Kevin Streelman Back to Defend PGA Tour Title at Valspar

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Gearing up for any PGA Tour tournament is nerve-wracking at best. But gearing up for a tournament where you won your first and only (so far!) PGA Tour victory last year could be an entirely different beast altogether. However, for Kevin Streelman, seven-year veteran of the PGA Tour, excitement is in the air as he prepares to go for his second straight title at the Valspar Championship this weekend in Florida.

Last March, Kevin shot a solid and patient final Sunday round to win the Tampa Bay Championship, newly named the Valspar Championship, on Copperhead Course. Since then, he has hit several more milestones: playing in his second Masters, reaching a career-best 36th in the world golf rankings, and most importantly, welcoming his first child, Sophia, into the world in December, with his wife, Courtney.

“I am extremely excited to defend my first tournament victory. These past two weeks have been our first travel stint with Sophia, and except for the lack of sleep, we are having a ton of fun. It’s awesome to be back at the location of my first win and I’m really hoping to rekindle some of the magic,” said Kevin about this weekend.

When asked if he physically and mentally prepares any differently for particular tournaments, Kevin responded that he tries to prepare the same way regardless of the tournament. Earlier in his career he tended to make too big of a deal of the bigger events and over prepare, and it would result in too much pressure to perform well. Now he tries to prepare the same way each week and simply let the good finishes come as they will.

Going into this tournament, it definitely helps to feel a slight leg up on the course where he had such success last year.

“I do feel confident playing this golf course. It was fun playing the Pro-Am Wednesday and remembering some of the shots I hit on the back nine last year. I hit the ball great last week in Doral and am excited for this upcoming stretch of tournaments,” Kevin said.

Despite the demanding PGA Tour schedule, PR events and sleepless nights from a newborn baby, Kevin feels on top of his game.

“Avitae Caffeine Water has helped me stay alert on the golf course after many sleepless nights. It feels so much better to ditch the coffee and pick up refreshing water with the same kick. Avitae really helps me get my day started out here on the PGA Tour.”

We wish Kevin the best and hope he can win his second straight title at Valspar! You can follow Kevin as he plays this weekend on Golf Channel, NBC and Sirius XM.

To keep up on Kevin’s schedule and standings, visit kevinstreelmangolf.com or pgatour.com.

Avitae Caffeine Water – proud sponsor of Kevin Streelman

Avitae to Debut New Packaging and Product at Expo West

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, will unveil its new dynamic packaging for its all-natural Avitae Caffeine Water and a third SKU, a 125-milligram caffeine level, at the Natural Products Expo West in Anaheim, Calif., March 7-9. The packaging initiative is the latest step in the company’s ongoing commitment to bring the brand to the forefront of the beverage industry. Avitae will begin rolling out distribution of the new bottles in grocery and retail stores in March.

The new packaging represents a move to highlight the brand and enhance the simplicity of “caffeine + water” by making it more noticeable for consumers. The most innovative and prominent look on the new packaging is the die-cut holographic label – with its wave theme design and light reflection – meant to remind shoppers of a natural flow of water and to stand out on store shelves. The Avitae name is more prominent on the label, and information is easier to read. The new bottles, now in a more traditional cylindrical shape, still hold 16.9 ounces (0.5 liters) of Avitae Caffeine Water.

“We’ve worked really hard developing the new look of our brand,” said Norman E. Snyder, president and chief executive officer of Avitae. “Avitae Caffeine Water provides that instant-go, pick-me-up to start the workday or a workout, and we want it to stand out on shelves and in people’s minds. The new ‘bullet’-shaped bottle is easier for people to hold on to and conveniently fits in drink holders on exercise equipment and in cars, something our consumers were looking for.”

Along with the new packaging, Avitae has added a stronger caffeine-level option for consumers interested in a higher-level energy kick. The new 125-milligram-level bottle is equivalent to one and a half cups of coffee. The 45-milligram and 90-milligram bottles are equal to a half-cup of coffee and a cup of coffee, respectively. Avitae Caffeine Water contains natural caffeine derived from green coffee beans, zero calories, no sugars or artificial ingredients, and no bitter aftertaste.

The caffeine level is brightly color-coded to help consumers choose which level is right for their lifestyle.

“We understand that the ideal amount of caffeine intake varies from person to person,” said Snyder. “We developed a third caffeine level in order to provide more options for our consumers to choose the product that is most appropriate for them.”

Avitae is available in select retail stores throughout the country, including Giant Eagle, Meijer, GIANT©, Safeway, Whole Foods, Wegmans, Walgreens and more, and online at www.goavitae.com. It retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle.

Avitae USA recently announced its partnership with PGA Golfer Kevin Streelman, who signed on for a two-year endorsement deal. Streelman will collaborate with Avitae by wearing the new Avitae logo on his left collar at PGA events, through appearances, retail execution and social media.

View Article on BEVNET

About Avitae

Avitae Caffeine Water is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine amounts for all lifestyles. More information is available at www.goavitae.com.

Avitae Caffeine Water unveils new look and additional product

Avitae Caffeine Water unveils new look and additional product

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, will unveil its new dynamic packaging for its all-natural Avitae Caffeine Water and a third SKU, a 125-milligram caffeine level, at the Natural Products Expo West in Anaheim, Calif., March 7-9. The packaging initiative is the latest step in the company’s ongoing commitment to bring the brand to the forefront of the beverage industry. Avitae will begin rolling out distribution of the new bottles in grocery and retail stores in March.

The new packaging represents a move to highlight the brand and enhance the simplicity of “caffeine + water” by making it more noticeable for consumers. The most innovative and prominent look on the new packaging is the die-cut holographic label – with its wave theme design and light reflection – meant to remind shoppers of a natural flow of water and to stand out on store shelves. The Avitae name is more prominent on the label, and information is easier to read. The new bottles, now in a more traditional cylindrical shape, still hold 16.9 ounces (0.5 liters) of Avitae Caffeine Water.

“We’ve worked really hard developing the new look of our brand,” said Norman E. Snyder, president and chief executive officer of Avitae. “Avitae Caffeine Water provides that instant-go, pick-me-up to start the workday or a workout, and we want it to stand out on shelves and in people’s minds. The new ‘bullet’-shaped bottle is easier for people to hold on to and conveniently fits in drink holders on exercise equipment and in cars, something our consumers were looking for.”

Along with the new packaging, Avitae has added a stronger caffeine-level option for consumers interested in a higher-level energy kick. The new 125-milligram-level bottle is equivalent to one and a half cups of coffee. The 45-milligram and 90-milligram bottles are equal to a half-cup of coffee and a cup of coffee, respectively. Avitae Caffeine Water contains natural caffeine derived from green coffee beans, zero calories, no sugars or artificial ingredients, and no bitter aftertaste.

The caffeine level is brightly color-coded to help consumers choose which level is right for their lifestyle.

“We understand that the ideal amount of caffeine intake varies from person to person,” said Snyder. “We developed a third caffeine level in order to provide more options for our consumers to choose the product that is most appropriate for them.”

Avitae is available in select retail stores throughout the country, including Giant Eagle, Meijer, GIANT©, Safeway, Whole Foods, Wegmans, Walgreens and more, and online at www.goavitae.com. It retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle.

Avitae USA recently announced its partnership with PGA Golfer Kevin Streelman, who signed on for a two-year endorsement deal. Streelman will collaborate with Avitae by wearing the new Avitae logo on his left collar at PGA events, through appearances, retail execution and social media.

About Avitae: Avitae Caffeine Water is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine amounts for all lifestyles. More information is available at www.goavitae.com.

PGA Golfer Kevin Streelman enters partnership with Avitae

PGA Golfer Kevin Streelman enters partnership with Avitae

CLEVELAND, OHIO — PGA Golfer Kevin Streelman has signed a two-year endorsement agreement with Avitae USA, LLC, the leader in the innovative and fast-growing caffeinated water category. It is his first consumer beverage sponsor. Streelman, a seventh-year PGA Tour veteran, will wear the Avitae logo on his left collar, including this week at the 2014 Waste Management Phoenix Open in Phoenix, Ariz. Streelman will also collaborate with the brand through appearances and social media.

“We could not be more thrilled to partner with Kevin, one of golf’s rising stars,” said Norm Snyder, president and chief executive officer of Avitae. “Kevin is the perfect example of the type of person who loves Avitae. He’s young, active and keeps fit. Kevin and his wife have a newborn, so now more than ever he needs that instant-go, all-natural energy kick that Avitae provides. We’re honored to join Kevin’s loyal fans and the golf community in cheering him on to success.”

The relationship will focus on spreading awareness of Avitae and its many benefits as well as connecting the Avitae product with athletes, fans and young individuals looking for a natural drink that can provide a pick-me-up before the start of a workday, an important game or a key business meeting.

Avitae offers consumers an all-natural beverage with two different strengths of caffeine: 45 milligrams, about the same amount of caffeine as a half cup of coffee or a diet soda, and 90 milligrams, about the same amount of caffeine as a cup of coffee. Avitae contains natural caffeine derived from green coffee beans, zero calories, no sugars or artificial ingredients, and no bitter aftertaste.

“Avitae is a company and brand that really resonates with me,” said Streelman. “My wife and I are young and health-conscious. We just started a family and we care about what we put into our bodies. I’ve always been a coffee drinker and my wife drinks diet sodas. Now with Avitae there is a natural way for us to get our energy kick. That’s so important to us and I’m really excited about it.”

Streelman earned his PGA Tour card through 2007 Qualifying School and experienced great success in his first six years on tour. Last March, Streelman picked up his first PGA Tour win at the 2013 Tampa Bay Championship with a solid and patient final Sunday round. He launched the 2014 tour by finishing T3 at the Hyundai Tournament of Champions in Hawaii.

To stay up-to-date, visit www.avitaeusa.com or follow @avitaeusa on Twitter.

About Avitae: Avitae Caffeine Water is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in 45-milligram and 90-milligram caffeine amounts for all lifestyles. More information is available at www.avitaeusa.com.

About Kevin Streelman
Streelman earned his way to the PGA Tour in his first trip to the finals with a T14 finish at the 2007 Qualifying Tournament. He is one of nine players to negotiate all three stages of Qualifying School. Streelman is from Wheaton, Ill., and graduated from Duke University in 2001. He lives in Scottsdale, Ariz., with his wife and daughter. For more information on Streelman, his schedule and results, visit www.kevinstreelmangolf.com or follow @streels54 on Twitter.

Avitae Caffeinated Water Expands Distribution to Whole Foods Market

Avitae Caffeinated Water Expands Distribution to Whole Foods Market Mid-Atlantic Region

CLEVELAND, OHIO - Avitae USA, LLC is expanding retail presence of Avitae Caffeinated Water into Whole Foods Market stores in the mid-Atlantic region. Avitae’s partnership with Whole Foods Market strengthens its position in the beverage category, increasing distribution in the natural food channel. The product, distributed by DPI Specialty Foods, will be available in 42 Whole Foods Market stores throughout Kentucky, Maryland, Southern New Jersey, Ohio, Pennsylvania, Virginia and the District of Columbia.

“We’re excited to expand distribution into this key channel,” said Norman E. Snyder, president and chief executive officer of Avitae. “Whole Foods Market is a respected leader in the industry with a strong philosophy on natural foods, backing Avitae as an all-natural way for those interested in a healthy lifestyle to get a boost from caffeine without drinking coffee, tea, soda or energy drinks. This partnership will allow customers a choice at even more stores within the region.”

Avitae will be available in Whole Foods Market mid-Atlantic stores in October 2013 and will retail for $1.49 per 16.9-fluid-ounce (500-milliliter) bottle.

Avitae offers consumers an all-natural zero-calorie beverage with two different strengths of caffeine: 45 milligrams of natural caffeine, about the same amount of caffeine as a diet soda, and 90 milligrams of natural caffeine, about the same amount of caffeine as a cup of coffee. Avitae Caffeinated Water contains natural caffeine, zero calories, no sugars or artificial ingredients, and no bitter aftertaste.

About Avitae: Avitae Caffeinated Water is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45-milligram and 90-milligram caffeine amounts for all lifestyles. More information is available at www.avitaeusa.com

About Whole Foods Market: Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”(tm) captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 80,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 360 stores in the United States, Canada and the United Kingdom.

 

Avitae Energizes Team For Growth

Caffeinated Water Company Taps Industry Vet, Norman E. Snyder to Lead Company’s Growth
by Press Release, Avitae USA, LLC

CLEVELAND, OH–(Marketwired – Apr 16, 2013) – Avitae USA, LLC announced today the hiring of Norman E. Snyder as the Company’s new President, CEO to help reorganize and re-launch the all natural caffeinated water Company and oversee the operation’s growth strategy, staffing, distribution and sales. Avitae Caffeinated Water will leverage its position as a healthier alternative to diet soda, coffee, sugary sport drinks and energy drinks as more consumers trend toward healthier beverages. “I’m enthusiastic about the opportunity for continued and steady growth for Avitae,” said Snyder. “We understand consumers’ demand for all natural, better for you products that can enhance performance throughout the day and we plan to build our franchise on the fact that we deliver on that need.”

Avitae offers consumers purified water with two different levels of natural caffeine; 45 mg, the equivalent amount of caffeine as a diet soda, and 90 mg, the equivalent amount of caffeine as a cup of coffee. Avitae Caffeinated Water contains zero calories, no sugars or artificial ingredients. “We’re thrilled to have an experienced beverage executive like Norm leading our Company,” said Larry Pollock, Avitae’s Board Chairman. Snyder wasted no time in restructuring Avitae’s team, recently hiring 7 new sales and marketing personnel including, 25-year vet Tim Adam as Vice President of Sales and Tapan Shah as Director of Marketing along with other industry veterans with experience at SoBe, Vitaminwater, Fuze and DPSG. “I am excited that we were able to build a strong team that has succeeded at top tier, emerging beverage companies,” said Snyder. “They all know about success and winning.”

Founded in 2008, Avitae is distributed predominantly throughout the Midwest and Mid-Atlantic regions with chain authorizations in Giant Eagle, Meijer, Heinen’s, Giant, Wegman’s, Safeway, Speedway and Walgreens.

About Avitae: Avitae Caffeinated Water is the leading caffeinated water company in the U.S. and seeks to provide consumers a better alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45 mg and 90 mg caffeine amounts for all lifestyles. More information is available at www.goavitae.com

Avitae Caffeinated Water To Enter Wegmans Food Market

Grocery Leader Will Carry Innovative Caffeinated Water
by Bryant Fox, Avitae Caffeinated Water

Avitae USA LLC announced today that Wegmans Food Market will immediately begin offering Avitae Caffeinated Water in all stores. The caffeinated water company continues to grow distribution throughout the country, building off momentum of several recent announcements. Avitae’s partnership with Wegmans further strengthens its position in the beverage marketplace as more consumers trend toward healthier beverages.

“Working with an industry leader in Wegmans is a major deal for us,” said President and CEO Brian Pitzer. “This gives us a huge opportunity to showcase our brand and really puts us in the big leagues. This is definitely our time to shine. You couldn’t ask for a more perfect location to offer Avitae Caffeinated Water.”

Known for incredible customer service, extreme variety, and grocer innovations, Wegmans Food Market is an amazing fit for Avitae Caffeinated Water. The 80 new points of high-end retail distribution further strengthens Avitae’s growing presence in the Northeast, with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts.

“Being a younger company, partnering with an industry leader is incredible validation for not only our product, but for all of our employees,” said Mike Ward, Avitae VP of Sales. “We couldn’t be any more excited to announce Avitae Caffeinated Water’s immediate availability in Wegmans Food Market.

Avitae offers consumers purified water with two different strengths of caffeine; 45 mg of natural caffeine, about the same amount of caffeine as a diet soda, and 90 mg of natural caffeine, about the same amount of caffeine as a cup of coffee. Avitae Caffeinated Water contains zero calories, sugars, or artificial ingredients and tastes exactly like purified water.

About Avitae Caffeinated Water:

Avitae Caffeinated Water is the world’s leading caffeinated water company and seeks to provide consumers a better alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45 mg and 90 mg caffeine amounts for all lifestyles, sold nationwide. More information is available at www.goavitae.com.

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