Avitae Brings “Instant-Go” to More than 100 Meijer Locations

CLEVELAND — Avitae Caffeine Water is now authorized in 115 Meijer locations throughout the Midwest. Meijer, a leading Michigan-based retailer, will carry the 125-milligram unflavored option, and Blackberry and Pomegranate Açai flavor options for consumers. Avitae is distributed by Serv-U-Success.

“We couldn’t be more thrilled to bring Avitae back to Meijer customers who are looking for an instant-go,” said Norman E. Snyder, president and chief executive officer, Avitae. “Through the partnership we look forward to continuing to provide even more consumers across the Midwest with the healthy hydration and all-natural energy boost of Avitae.”

Produced by Avitae USA, LLC, Avitae Caffeine Water contains natural caffeine derived from green coffee beans, contains zero calories, sugars or artificial ingredients, and has no bitter aftertaste.

Avitae offers consumers three caffeine-level options: 45-milligram, 90-milligram and 125-milligram levels. The 45-milligram option is equal to a half-cup of coffee, the 90-milligram version is equal to a cup of coffee, and the 125-milligram offering is equivalent to the amount of caffeine in one and a half cups of coffee. There are also four flavored caffeine waters available at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava.

In March 2016, Avitae announced it was adding five Sparkling Avitae options to its product line at the 90-milligram caffeine level. Sparkling Avitae is expected to be available later this year in an unflavored version and in four all-new flavors, Black Cherry, Raspberry Lime, Berry Kiwi and Mandarin Passion Fruit.

The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and can be purchased online on Amazon and Office Depot.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae is committed to providing the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in non-carbonated 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles, and four non-carbonated flavors at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. In 2016, Avitae announced the addition of five Sparkling Avitae options to its product line.  For more information, visit www.goavitae.com.

About Meijer: Meijer is a Grand Rapids, Michigan-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For more information, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or become a fan at www.facebook.com/meijer.

Avitae Introduces Flavored Caffeine Water to Whole Foods Market in Mid-Atlantic Region

CLEVELAND — Avitae USA, LLC is expanding its retail presence and introducing three flavors of Avitae Caffeine Water to consumers in Whole Foods Market stores, the leading natural and organic foods supermarket. Blackberry, Tangerine and Pomegranate Açai flavor options of Avitae are now authorized in 49 Whole Foods Market store locations throughout the Mid-Atlantic region. Avitae is distributed by DPI Specialty Foods and is the only caffeinated water product offered at Whole Foods Market stores.

“We’re excited to bring flavored caffeine water to Whole Foods Market stores and provide customers with even more options for a healthier caffeine alternative, daily pick-me-up or instant-go,” said Norman E. Snyder, president and chief executive officer, Avitae. “Whole Foods Market is a respected leader in the industry and has been a great partner for us. We’re thrilled to continue to grow our partnership with them.”

The water contains natural caffeine derived from green coffee beans, contains zero calories, sugars or artificial ingredients, and has no bitter aftertaste.

With the addition of the three flavor options, customers will have access to six Avitae products at Whole Foods Market mid-Atlantic stores, including 45-milligram, 90-milligram and 125-milligram unflavored caffeine waters. The unflavored caffeine water has been available at the retailer since fall 2013.

Avitae offers consumers three caffeine-level options: 45-milligram, 90-milligram and 125-milligram levels. The 45-milligram option is equal to a half-cup of coffee, the 90-milligram version is equal to a cup of coffee, and the 125-milligram offering is equivalent to the amount of caffeine in one and a half cups of coffee. There are also four flavored caffeine waters available at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava.

In March 2016, Avitae announced it was adding five Sparkling Avitae options to its product line at the 90-milligram caffeine level. Sparkling Avitae is expected to be available later this year in an unflavored version and in four all-new flavors, Black Cherry, Raspberry Lime, Berry Kiwi and Mandarin Passion Fruit.

The water retails for approximately $1.69 per 16.9-fluid-ounce (500-milliliter) bottle and can be purchased online on Amazon and Office Depot.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae is committed to providing the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in non-carbonated 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles, and four non-carbonated flavors at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. In 2016, Avitae announced the addition of five Sparkling Avitae options to its product line. For more information, visit www.goavitae.com.

About Whole Foods Market: Founded in 1978 in Austin, Texas, Whole Foods Market is the leading natural and organic foods supermarket, the first national “Certified Organic” grocer, and uniquely positioned as America’s Healthiest Grocery Store™. In fiscal year 2015, the Company had sales of approximately $15 billion and currently has 436 stores in the United States, Canada, and the United Kingdom. Whole Foods Market employs approximately 85,000 team members and has been ranked for 18 consecutive years as one of the “100 Best Companies to Work For” in America by Fortune magazine. For more information, please visit www.wholefoodsmarket.com.

Avitae to Introduce Sparkling Caffeine Water

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, will unveil “Sparkling Avitae,” an all-new product line of carbonated caffeine water, at the Natural Products Expo West, March 11-13 in Anaheim, California.

“We’re excited to add carbonation to our line of products and give our consumers even more options that they’ve been asking for,” said Norman E. Snyder, president and chief executive officer of Avitae. “Sparkling Avitae provides the instant-go or pick-me-up that our consumers seek while satisfying those looking for a carbonated beverage option.”

Sparkling Avitae is available in the 90-milligram caffeine level with an unflavored version and in four all-new flavors, Black Cherry, Raspberry Lime, Berry Kiwi and Mandarin Passion Fruit. The new carbonated caffeine waters are made from carbonated water, natural caffeine derived from green coffee beans, natural flavors and citric acid. They contain zero calories, sugars or artificial ingredients, and no bitter aftertaste. Sparkling Avitae is expected to be on store shelves in late spring.

With the addition of sparkling beverages, Avitae will now offer consumers 12 product options. Avitae’s non-carbonated caffeine water line is offered in three unflavored caffeine levels. The 45-milligram option is equal to a half-cup of coffee, the 90-milligram version is equal to a cup of coffee, and the 125-milligram offering is equivalent to the amount of caffeine in one and a half cups of coffee. There are also four non-carbonated flavored caffeine waters available at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. The water contains natural caffeine derived from green coffee beans, contains zero calories, and no sugars or artificial ingredients, and has no bitter aftertaste.

Avitae Caffeine Water is available in select retail stores throughout the country, including Albertsons, Safeway, Giant Eagle, GIANT Foods, Whole Foods, Wegmans, Shaws, Jewel-Osco, Tops, Price Chopper, Harmons Neighborhood Grocer, Raley’s Family of Fine Stores, Save Mart, Spartan Stores and Roundy’s Supermarkets. The full list of retail locations is online at www.goavitae.com. The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and is available through Amazon and Office Depot.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae is committed to providing the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in non-carbonated 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles, and four non-carbonated flavors at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. In March 2016, Avitae added five Sparkling Avitae options to its product line. For more information, visit www.goavitae.com.

Avitae Caffeine Water expands distribution to ShopRite stores

CLEVELAND — Avitae USA, LLC is expanding its retail presence of Avitae Caffeine Water into ShopRite, the largest retailer-owned cooperative in the United States and the largest employer in New Jersey. Avitae is now authorized in all ShopRite stores and is currently available in 80 locations throughout New Jersey, New York and Connecticut, further strengthening Avitae’s position in the beverage market and as a leader in the caffeinated water category. Avitae is the only caffeinated water product offered at ShopRite.

“Consumers throughout the tri-state area are showing interest in alternative and healthier ways to get their caffeine, many specifically seeking Avitae,” said Norman E. Snyder, president and chief executive officer, Avitae. “With our presence in ShopRite, even more consumers can find caffeine water on shelves at their local retailer.”

Avitae offers consumers three caffeine-level options: 45-milligram, 90-milligram and 125-milligram levels. The 45-milligram option is equal to a half-cup of coffee, the 90-milligram version is equal to a cup of coffee, and the 125-milligram offering is equivalent to the amount of caffeine in one and a half cups of coffee. There are also four flavored caffeine waters available at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. The water contains natural caffeine derived from green coffee beans, contains zero calories, and no sugars or artificial ingredients, and has no bitter aftertaste.

The unflavored 90-milligram and 125-milligram caffeine products and Blackberry, Strawberry Guava and Pomegranate Açai flavor options of Avitae are available at ShopRite. The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and can be purchased online on Amazon and Office Depot.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae is committed to providing the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles, and four flavors at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. For more information, visit www.goavitae.com.

About ShopRite: ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, N.J., and the largest supermarket cooperative in the United States. With more than 250 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $39 million to 1,700 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $27 million for local organizations, hospitals and community groups. For more information, please visit www.ShopRite.com.

Euromonitor International discusses caffeinated water brands

There is rising demand for beverages, such as Avitae, that offer functionality but without artificial ingredients and little or no added sweeteners. Caffeinated water joins other products in the small but rapidly growing functional bottled water category.

Read the full article from Euromonitor International here.

Beverage World Magazine includes Avitae CEO on Disruptors 2.0 list

Norman E. Snyder, president and CEO of Avitae, is included on the exclusive ranking of individuals whose innovative impact has changed the status quo in the beverage world.

Read the full article from Beverage World Magazine here.

Redefining Liquid Energy, Naturally

Avitae is an all-natural alternative to energy drinks which is redefining the industry standard of hydration and health.

Read the full article from Business in Focus Magazine here.

Avitae Caffeine Water secures national distribution in Safeway stores

CLEVELAND — Avitae USA, LLC has secured national distribution in Safeway stores. The authorization marks the first time Avitae will be distributed nationally by a retailer, further strengthening its position in the beverage market and as the leader in the caffeinated water category. Avitae also recently gained distribution into more than 1,500 additional retail locations in California, Texas, the Pacific Northwest and Southwest, including Harmons Neighborhood Grocer, Raley’s Family of Fine Stores and Save Mart, and 24 Hour Fitness, a fitness center chain.

“We look forward to providing more consumers in the U.S. with the healthy hydration and all-natural energy boost of Avitae in their local stores or gym,” said Norman E. Snyder, president and chief executive officer of Avitae. “Through the national Safeway partnership and additional distribution, more consumers will have the option of choosing a heathier delivery system to getting their caffeine instead of turning to alternatives containing sugar, artificial ingredients and preservatives.”

Safeway locations across the chain’s Northern and Southern California, Portland, Seattle, Houston, Intermountain and Southwest divisions will now stock the 90-milligram and 125-milligarm unflavored caffeine levels in 1,327 stores. Avitae will be sold under the banners Safeway, Pak N Save, The Market, Vons, Randall’s and Tom Thumb. This expands upon existing distribution to the chain’s Eastern division, which will now carry the 90-milligram and 125-milligarm unflavored caffeine levels and the four 90-milligram flavor options: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava.

Harmons Neighborhood Grocer will now carry Avitae in 16 of its locations in the Salt Lake City area. Consumers will be able to find the unflavored 90-milligram caffeine-level, and the 90-milligram Blackberry and Strawberry Guava flavor options in stores.

Raley’s Family of Fine Stores locations in California will now offer the unflavored 90-milligram caffeine-level, and the 90-milligram Blackberry, Tangerine and Strawberry Guava flavor options at 123 stores. Avitae is authorized under the banners Raley’s, Bel Air and Nob Hill Foods.

Save Mart will now offer Avitae in 109 of its California stores under two banners, Save Mart and S-Mart. Available products include the unflavored 90-milligram caffeine-level, and the 90-milligram Blackberry, Tangerine and Strawberry Guava flavor options.

24 Hour Fitness, the world’s largest privately owned and operated fitness center chain, will carry the 90-milligram and 125-milligarm caffeine levels, and the 90-milligram Blackberry flavor option, at 60 locations across California, giving members convenient access to Avitae while working out at the gym.

Avitae offers consumers an all-natural beverage in three caffeine-level options. The 45-milligram and 90-milligram caffeine-level bottles are equal to a half-cup and a cup of coffee respectively, and the 125-milligram-level bottles are equivalent to the amount of caffeine in one and a half cups of coffee. In March, Avitae introduced four flavored caffeine waters that are available in the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. The noncarbonated drink contains caffeine derived from natural green coffee beans, zero calories, no sugars or artificial ingredients, and no bitter aftertaste.

The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and can also be purchased online on Amazon and Office Depot. For more information, visit www.goavitae.com.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles. In 2015, Avitae added four flavors to its product line in the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. For more information, visit www.goavitae.com.

Beverage World Magazine names Avitae a 2015 Breakout Brand

Avitae Caffeinated Water is giving consumers more of what they want and less of what they don’t.

Read the full article from Beverage World Magazine here.

Avitae will now be carried in Jewel-Osco stores in Illinois

CLEVELAND — Avitae USA, LLC is expanding the retail presence of Avitae Caffeine Water into the largest grocery chain in Illinois, Jewel-Osco. The all-natural caffeine water is now available in more than 185 stores throughout Northern Illinois, Central Illinois and the Chicagoland market. Avitae will be the only caffeinated water product offered in the stores.

“Consumers are showing their interest and need for alternative ways to get their caffeine, many specifically seeking Avitae,” said Norman E. Snyder, president and chief executive officer, Avitae. “Now with presence in Jewel-Osco, more consumers will be able to purchase Avitae in their local market or for the first time have the option of choosing a heathier delivery system to get their caffeine instead of turning to alternatives containing sugar, artificial ingredients and preservatives.”

Avitae offers consumers an all-natural beverage in three caffeine-levels. 45-milligram and 90-milligram caffeine levels are equal to a half-cup of coffee and a cup of coffee, respectively. In March 2014, Avitae added a stronger caffeine-level option for consumers interested in a higher-level energy kick. The 125-milligram SKU is equivalent to the amount of caffeine in one and a half cups of coffee. The noncarbonated drink contains caffeine derived from natural green coffee beans, zero calories, no sugars or artificial ingredients, and no bitter aftertaste. It is simply caffeine plus water.

“There are consumers who specifically look for caffeine-enhanced beverages and water when they come to our stores,” said Jeff Hancock, assistant sales manager, Jewel-Osco. “Avitae is unique as it offers people three different amounts of caffeine enhancement that the customer can choose from to fit their particular need.”

All three caffeine levels are authorized in Jewel-Osco stores. The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and can also be purchased online on Amazon and Office Depot.

At the Natural Products Expo West in Anaheim, California, March 5-7, Avitae unveiled its first flavored, all-natural caffeine waters. The flavors are Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. They will be available in the 90-milligram caffeine level and will be rolling out on select store shelves this spring.

Since January 2015, Avitae USA has secured distribution in more than 2,600 new retailer locations across the U.S.

About Avitae: Avitae Caffeine Water is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine amounts for all lifestyles. For more information, visit www.goavitae.com.

About Jewel-Osco: Jewel-Osco is a supermarket chain headquartered in Itasca, Illinois, a Chicago suburb. The chain has 185 stores across northern, central, and western Illinois; eastern Iowa; and portions of northwest Indiana. Jewel-Osco and Jewel are currently wholly owned subsidiaries of Boise, Idaho-based Albertsons.

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