Shape Magazine includes Avitae in December issue

Shape Magazine included Avitae in an article in its December issue discussing the workout-boosting benefits of caffeine.

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Winter Dehydration: Is it a thing?


All summer long we search for cold beverages and replacement liquids as we sweat through our workouts and daily tasks.  When winter chill finally arrives, we feel relieved and switch the water bottle for a latte.  This is one of life’s greatest deceptions.  The risk for dehydration in the body is actually greater in winter than in summer, and for this reason you may be running on empty and not even realize it!

The fact is, we lose more water in winter than we do in summer.  With central heating all around us, the dry air leeches water from our bodies.  This is the cause of chapped lips, dry, cracked skin and dry coughs.  All of these things can be helped and even avoided with proper hydration. We also lose more water through our breath during the winter.  Quite often over a pint a day dissipates from breathing!  In cold climates, the lungs have to heat up the air we take in to be the same temperature as our body.  This natural humidification process takes up more water and is the reason we see our breath come out as a vapor in the air.

Another overlooked factor in cold weather hydration is sweat.  If we’re not sweating, we don’t think we need to drink as much water.  The body is always losing water through the skin, but it’s not always as a liquid. Quite often the cold causes water to leave the skin via a vapor.  Have you ever seen someone look like they’re steaming?  This is especially common if you participate in outdoor sports or exercise in the winter months. Without heat and sweat to trigger our thirst, we are psychologically tricked into believing we don’t need that water bottle.

To add to the mental mind game, our bodies react differently in the cold.  Typically, a hormone is released to make us aware of thirst.  This hormone is not triggered as often when the body is cold, so you are simply unaware that you are thirsty.

No matter the time of year, it only takes a 1-2% drop in fluid levels for your body to enter dehydration.  In the winter, dehydration can be mildly uncomfortable to extremely dangerous as it increases your risk of fatigue, frostbite and hypothermia.  So, all of this is to remind you to always drink your daily water, 2-3 liters as a general rule.  When working out, drink more.  If you are more sedentary during the winter, you may get away with less.

For the super-efficient, well hydrated and mentally alert individuals, keep drinking your Avitae!  The all-natural caffeine will keep you going on those lazy winter days, and the pure, clean water will have your hydration levels at maximum!

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The Mad Science of Water


Water seems like a simple thing: clear, flavorless, comes out of the tap and we drink it.  We could get a little more technical, but you get the point.  We feel pretty comfortable with what we know about water, but there are a few things about this liquid that seem more like magic than just a bottled thirst quencher.

Did you know water is sticky? 

Well its molecules are sticky, and they like to stick to other molecules.  This is how water can carry your blood up through the body defying gravity.  It’s also why water has surface tension and certain substances can literally rest on top of it. Have you ever seen oil sit on top of water?  Or how about when a glass is slightly too full, but the water doesn’t spill over the edge?  To be a little geeky, it’s the electrical charge in the molecules that acts as the “glue” keeping them together and creates a tangible liquid.  The opposite charges attract, kind of like a magnet, drawing the molecules together.

So, what does this have to do with Avitae? 

We’re water of course.  And this crazy substance is essential to you staying alive.  We’re also part of the world’s 1%.  How’s that?  Around 71% of the Earth’s surface is water and 96.5% of that is salt water.  2.5% of the water is in the polar ice caps, so only 1% is actual drinking water. So, that makes Avitae in the top 1% of water you need to fill your body.

This also means the water coming out of your tap is in the top 1% as well, so why should you choose Avitae over your tap?  Well for one, we most likely have a better filtration system.  Two, not only can we offer you plain water, we can fill your mouth with the subtle essence of tangerine, strawberry guava, blackberry and pomegranate acai.  Three, ours is the only water that has natural caffeine extract from green coffee beans to not only supply life giving H2O but also energize you for your day!

If all of that was not enough, we come from outer space.

Well our water did, sort of.  According to Scientific American and Kevin Zahnle, an astronomer with Nasa, most of the Earth’s water came from comets and asteroids hitting our empty planet about 4.5 billion years ago and filling it with ice which melted giving us water.  Ok, we know it’s a stretch, but we rather like the idea.

By the end of the day, all that matters is you need water to survive.  You need caffeine to thrive.  Avitae is the only one that can give you both in the same bottle!  Enjoy.

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10 Tips to Survive the Night Shift


Nearly 27% of Americans work night shifts.  That’s a quarter of our population! So whether you are a night shift veteran or just switching to the late night hours, here are some things that can make your night’s work a little bit smoother.

1. A Good Night’s Sleep

You may be going to sleep well after sunrise, but all the basic principles of being well rested are the same.  Do your best to keep your sleep cycle during the same hours even if you have a night or a few nights off.  When you do sleep, black out your room as much as possible.  Light is more disruptive to sleep than sound!  It also needs to be as quiet as possible, so you may want to invest in a sound machine to block out the noises of the day.

2. Wake Up Right

Stop hitting that snooze button!  When you set an alarm, make sure it is early enough for you to have a leisurely morning and avoid all chaos.  When you keep hitting snooze, you cause an imbalance to your REM cycle making yourself sleepy throughout your shift.  When you wake up in a rush, your body releases all of your daily amount of cortisol in the panic. A peaceful morning ensures your body gives you a small dose of cortisol and saves the rest of this natural pick-me-up to be time-released through your waking hours.

3. A Healthy Lifestyle

This means diet and exercise!  Being physically fit will make life in general a bit easier, but when the stress of the night shift hits your body, being healthy will make it a whole lot smoother.  Try to exercise when you wake up or right before your shift.  Movement releases endorphins and adrenaline giving you a natural boost.

4. The Right Lunch

Your lunch break may be at 1 in the morning, but the quality of your meal still matters.  In fact, it may matter just a little bit more. Food is fuel, and the better the fuel, the more power you have to make it through the night.  Try to avoid empty carbs, high sugars, heavy dairy and large meals that may make you sluggish.  It’s better to base your meals around whole grains, nuts and seeds, fruits, vegetables, beans and lean meats like fish or chicken.

5. An Aptly Timed Snack

Food may be fuel, but that fuel doesn’t last more than 3 to 4 hours maximum.  If you ate lunch at 1 a.m., then have a power boosting snack around 3:30 or 4 o’clock.  This still doesn’t mean a bag of chips.  Try a peanut butter, honey and banana, pita or apple slices, granola and yogurt.

6. Time Management

Working overnight can make you cram in a lot of things right before you go to sleep, like last minute errands, writing that to do list and prepping meals and snacks for your next shift.  You need your mind to wind down before sleep, not get stressed over all the things that need to get done.  Try to do as much as you can during your shift breaks, so when you get off work, you can relax and go to bed.

7. Avoid the Screen

Light is meant to stimulate the brain and wake us up.  The light produced from electronics, be it TV, laptop, tablet or cell phone, has proven over and over to affect our sleep. If you must check your social media before going to bed, try installing one of the many apps available that filter the light on your screen.

8. Temperature Matters

Several studies have shown that sleep is disrupted if the temperature gets warmer.  Try to cool down your room an hour before you go to bed and keep it at a cooler temperature until you wake up.  This will allow your body to stay in a deeper rest.

9. Hydrate

A plain and simple fact is slight dehydration causes drowsiness.  Keep a thermos of cool water near you at all times.  Drink regularly throughout your shift. If you’re not going to the bathroom every hour or two, you are most likely low on fluids.  If you feel thirsty, you are already dehydrated.  Avoid high sugar, high Avitae-Website-Stores-03 Small Side Barchemical beverages, as they do not quench your body’s need for water.

10. Learn to Caffeinate Wisely

Did you know if you drink caffeine the moment you wake up, it can actually make you groggier?  It’s better to have your first influx of caffeine a couple hours after you wake allowing your cortisone to be released and reach ideal levels.  Also, you don’t want to caffeinate two to three hours before you go to sleep, allowing your adrenal glands to slow down.  So the best way to hydrate and caffeinate during your shift is to drink Avitae, caffeinated water.  With three levels of caffeine to choose from, getting your energy burst is a whole lot easier.

Stay Energized for the Game


Fall is here, and October is the premier month for a true all-round sports enthusiast!  It is the only time of year when all four major league sports are active, the great American pastime is headed towards the World Series, hockey is starting strong in its first month, football is at a quarter of its season and basketball is finally getting started! If you’re a sports aficionado, you’ll need to keep up your energy to support all your favorite teams.  Go Cavaliers!  (Oh come on!  We’re based out of Cleveland!)

We can argue the best of sports in a minute.  Our point is with the pints of beer and bowls of trail mix, you’re going to crash under the carbs and booze.  So how can you stay alert, hydrated and ready for the next inning?  Easy, drink water.  No, we don’t want you to look like a pansy.  That’s why our water is laced to loaded with all-natural caffeine.  It’s a twofer! Gulp a bottle or two of Avitae and you’ll be amped to catch every pass and mock every ref call.

The water will keep your mind alert as your body is properly hydrated and quench the thirst from all the snack bowls on the table. You can even pour it in a red cup, and no one will be the wiser.

The caffeine won’t make you jittery.  Avitae offers three levels of caffeine: 45 mg is a half a cup of coffee, 90 mg is a full cup and 125 mg is a cup and a half.  So how much coffee does it take you to wake up in the mornings?  Choose that level.  No one will see you brewing a pot like your grandma at halftime, and you’ll have the enthusiasm of a twenty-year-old.

So why not just drink a soda?  Great question.  Soda will add to the beer belly, spike the sugar and also cause a crash.  It’s packed with harmful chemicals and artificial colorings.  Avitae is just water with caffeine.  We know there are some of you who don’t like water.  That’s okay.  We have naturally flavored options with zero sugar or color to keep your interest.  Tangerine, caffeinated water that isn’t electric orange!

With a zero calorie beverage, you can have that extra hotdog.

So what exactly were you saying about the Cavaliers??

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Water Your Muscles


Who doesn’t like the idea of a ripped six pack, carved from stone arms and defined shoulder blades.  Of course that comes with hours in the gym, pumping iron and packing in the protein.  We all know the basics of building muscle, or do we?  How about water?  Sure, we need it for all exercise, it helps burn fat, and staying hydrated is the key to health.  But it is also the least talked about trade secret to body building.  Without proper water intake, your muscles will never get the chance to become the big guns!

So just what does water do to your muscles?

First off, water is anabolic.  Without going into too much science, this means it helps your body take simple molecules and make them complex in order to form cellular structures like muscles.  So at the most basic level water builds muscles!  Skeletal muscle is nearly 70% water because it needs the liquid to move, contract and grow.  More importantly all that protein you’re consuming for strength training can only be synthesized in the muscles if they are properly hydrated.

When you start working out, muscles pull extra water from the blood to perform, but when you are even Avitae-Website-Stores-03 Small Side Barslightly dehydrated, simply thirsty that is, the blood draws water from the muscles.  This is to keep circulation going and prevent heart problems and high blood pressure.  Unfortunately, when your muscles work on less water, they begin to breakdown their own protein, in essence shrinking or at the least maintaining because they are incapable of building up!  All that gym time with limited results due to forgetting your water bottle.

Many studies have been conducted on the effects of water and exercise.  A recent test group was given the same set of exercises, once when dehydrated at 2-3%, so just past slight thirst, and once fully hydrated.  Not only did their bodies struggle at the cellular level; they also struggled in the physical level.  Each rep was considered to be more difficult, they took longer and many could not complete the same workout.  So you don’t need a microscope to know if your muscles are sufficiently watered.  If your routine seems to be more difficult, takes longer or feels like it’s too much, you may need to energize with a bottle of water.

It is important to hydrate before, during and after a workout.  If you feel too tired to work up a sweat, grab a bottle of Avitae and hydrate your muscles while giving your adrenals a caffeine boost.  If your workout has you beat, grab a bottle afterwards too!  With the right amount of water and an all-natural caffeine recharge, resistance training has never been better.

Avitae to Introduce ZÜM XR Extended-Release Energy Drinks Featuring Patented Bead-Based Caffeine Technology

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, is introducing an all-new line of lower-calorie energy drinks made with extended-release caffeine. The new product line, “ZÜM XRTM by Avitae,” will be unveiled at the National Association of Convenience Stores (NACS) Show, Oct. 18-21, in Atlanta.

“We’re excited to bring true innovation to the energy drink category and provide consumers with a longer, sustained energy boost eliminating the crash associated with most energy drinks.,” said Norman E. Snyder, president and chief executive officer of Avitae. “ZÜM XR provides the same instant-go that our consumers love and expect, and thanks to bead-based technology, it will satisfy those looking for even more long-term energy in an all-natural beverage that doesn’t contain any of the artificial or confusing ingredients found in most energy drinks.”

ZÜM XR features exclusive, cutting edge, patented bead-based technology that controls the release rate of caffeine within a consumer’s body after the drink is ingested. With the technology, caffeine is delivered through time-release beads that will give consumers long-term energy for up to four hours without the crash or unhealthy additives found in most energy drinks. ZÜM XR gives consumers an initial caffeine boost equivalent to one and a half cups of coffee (125 milligrams) before the beads slowly release an additional 125 milligrams. It contains 70 calories and is available in three all-new flavors: Orange, Mixed Berry and Lemon Lime. ZÜM XR is targeted to be on store shelves later this year and will retail for approximately $2.99 per 12-fluid-ounce (355-milliliter) polyethylene terephthalate (PET) can. ZÜM XR will be the first product in the energy drink category to be packaged in a can made from recycled, PET plastic instead of aluminum.

“We chose PET plastic over aluminum for our packaging in order to give our consumers the opportunity to actually see the beverage and the beads that are the source of the extended-release caffeine,” said Snyder.

With the addition of ZÜM XR, Avitae, an independent company based in the U.S., continues to extend its product line in 2016. In March, Avitae debuted five carbonated caffeine waters, “Sparkling Avitae,” produced with carbonated purified water, natural caffeine derived from green coffee beans and natural flavors. Sparkling Avitae is available in Black Cherry, Raspberry Lime, Berry Kiwi and Mandarin Passion Fruit flavors and in an unflavored version. With its two new product launches, ZÜM XR and Sparkling Avitae, Avitae now offers consumers 15 different products.

In addition to new products, Avitae continues to offer unflavored and flavored non-carbonated caffeine waters that vary in caffeine levels to fit all lifestyles, including caffeine equivalencies to a half-cup of coffee (45 milligrams), one cup (90 milligrams), or one and a half cups (125 milligrams). Flavored caffeine waters are available in Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava flavors. The caffeine waters contain natural caffeine derived from green coffee beans, zero calories, sugars or artificial ingredients, and have no bitter aftertaste.

For more information, visit

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and provides consumers with an alternative to less healthy caffeinated beverages and sugary drinks. As an independent company, Avitae is committed to providing the healthy hydration you need with the natural caffeine lift and instant go that you want. Avitae offers flavored and unflavored non-carbonated caffeine waters that vary in caffeine levels to fit all lifestyles, including equivalencies to a half-cup of coffee (45mg), one cup (90mg), or one and a half cups (125mg). In 2016, Avitae introduced a line of carbonated caffeine waters, “Sparkling Avitae,” and a line of new energy drinks, “ZÜM XR,” that features cutting edge, patented bead-based technology that delivers extended-release caffeine. For more information, visit

5 Ways to Know You’re Dehydrated

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Are you dehydrated right now?  Would you know if you were?  To stay hydrated you have to think about the climate where you live, the amount of exercise or exertion in your day that causes sweat and your physical weight.  You should drink ½ to 1 ounce of water for every pound you weigh.  So if you weigh 160 pounds, you need to drink 80 ounces or 10 cups of water for light exercise in cool climates to 160 ounces or 20 cups with moderate to heavy exercise in hot climates.  Do you drink enough water?  See if you’re dehydrated?

1. Are You Thirsty?

If you are reaching for that beverage because you’re thirsty, then you are already dehydrated.  This is the first sign your body gives you when the fluid levels are low.  It is best to drink water all the time and never feel thirst, but if you are thirsty, grab a bottle of water before any other liquid which may not actually hydrate the body.

 2. How Yellow is Too Yellow?

This is not the most delightful subject, but the color of your urine is your second strongest indicator of hydration prior to becoming seriously ill.  Your goal is to have it as clear is possible to a very light lemony tint.  If it is yellow to gold or worse nearly brown, you are dehydrated.  Think of it as a litmus test. The darker the color, the more danger you’re in.  With that being said, many vitamins and supplements can color your urine.  Typically, these colors will be extraordinarily bright and unnatural looking.

3. Strain Free Bowel Movements

Yet another unpleasant topic, and yet one of the most common indicators of dehydration, and one we very rarely pay attention too.  Fiber is one part of this equation, and water is the other.  Nearly 20% of the global population suffers from constipation! A huge part of this group are people who are slightly to severely dehydrated.  Water in the body helps break down food, keep things soft and push it all through your system.  If the water isn’t there, everything stays dry and begins to compact within the bowels. Drink more water!

4. Headaches and/or Fatigue

The next time you have a headache or feel tired, and there’s absolutely no reason for it, chug a glass or two of water.  When the body gets a little low on H2O, it changes your sodium and potassium levels.  It also changes your blood levels, as blood is mostly water. When the brain experiences changes in the blood and minerals of the body, it creates pain to let you know something is wrong. As the blood gets thicker, the vessels dilate causing the heart to pump harder, and the entire body has to operate with less blood and oxygen, which is carried in the blood.  This makes you tired as your body is trying to conserve energy for basic life functions.

5. Muscle Cramps and Lack of Sweat

As said above, water keeps sodium and potassium levels up in the body.  Both of these are vital to the health and comfort of your muscles.  Have you ever heard someone say to eat a banana for its potassium to avoid leg cramps? Increase your water before and after a workout to give your muscles what they need. If you are not sweating as much as usual or at all, you are severely dehydrated and approaching heat exhaustion or heat stroke.  You must cool yourself down quickly and continually sip water until symptoms subside.

Now you have five more reasons to drink Avitae!  Grab your next bottle of water at a local supermarket today.

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Ten Wonders of Water


What’s so interesting about water?  This is fair question considering it is one of the most basic and yet fundamental substances on the planet.  We could write books about the fascinating secrets behind H2O, but let’s just focus on how incredible water is when it comes to the human body.  Take a look at these 10 surprising facts about something you ingest every single day.

  1. So must of us know that the human body is 60-70% water, but did you know that when you feel thirsty, you’ve already lost 1%?  In neutral environments, the body can only live 3-5 days without water.  In harsh environments, that number drops to two!
  2. Without exertion or high temperatures, the body expels about 600 ml of water per day in urine, 400 ml through our skin and 200 ml when we breathe!  That’s a little more than 5 cups a day on basic survival in comfortable surroundings!
  3. We’ve all heard the recommendation of drinking eight 8-ounce glasses of water a day, around two liters. The truth is it depends on your size, weight, health, climate and level of activity. To know how much water is right for you, you need to pay attention to your body.  Your urine should always be colorless to a very light yellow.  If you were to measure the amount of urine you produce in a day, it should be around 1.5 liters. The easiest observation is to rarely or never feel thirsty!
  4. Water boosts your workout by giving energy to your muscles.  Water hydrates cells keeping them from fatigue and increasing performance. Our muscles are about 75% water, and when they become dehydrated, they feel weak, tired and have an electrolyte imbalance which can cause cramping.
  5. Water is the primary lubricant in our joints which helps to cushion our bones.  If you are experiencing joint pain, but do not have arthritis or any other diseases of the bones or tissue, you may be dehydrated.Avitae-Website-Stores 01
  6. Blood is 92% water, and it carries nutrients to every part of the body.  Your stomach and intestines make food water-soluble so the nutrients can be circulated through the blood.  This is why proper hydration is vital and affects how much energy your body receives from food.
  7. To prevent heat exhaustion or heat stroke, your body sweats.  The sweat cools the skin which cools the body.  Your body cannot sweat if it does not have enough water.
  8. Sure you can buy fancy detox systems for your body, or you can just increase your water intake.  Water is the most powerful detoxifier you can ingest because it hydrates the kidneys allowing them to get rid of more toxins.
  9. If you are even slightly dehydrated, your digestive system cannot do its work efficiently causing a buildup of waste throughout your bowels, kidneys and liver.  This will flood the body with too many toxins.  Water will get everything moving again.
  10. One of the best kept secrets of water is it truly is a fountain of youth!  Even slight dehydration will cause your skin to appear wrinkled, dry and dull.  By giving your body enough water your skin will protect itself from losing excess water and appear smoother and brighter!

Now you have ten new reasons to grab another bottle of Avitae!  Your welcome.

Energy for the New School Year


The lazy days of summer have come to an end, and the full swing of bus schedules, sporting events, extra curriculars and PTA meetings have begun.  It’s times like these we look at all the children running around, following their dreams, playing with their friends, learning and growing, and we think if only we could be young again! Then you remember it’s your turn to run the carpool, make the soccer team snacks, host the slumber party or organize the fundraiser.  Your big deadline is coming up in the office.  You really need to go grocery shopping, clean the house, put gas in the car, run to the bank and pull out the kid’s winter clothes.

Where will you find the energy to get it all done?

You don’t allow soda in the house.  Good for you!  If you have one more cup of coffee, your stomach acid is going to revolt.  You can’t justify drinking energy drinks all day, even if you really need the stamina, and potions and pills are too unhealthy and unpredictable to be in your home or around your kids.

If you want to get everything done and still have the mental capacity to ask how their day was over dinner, you need Avitae.  On the surface, we look like another bottle of water on the market, but we’ve got a little something extra to help you feel like you’re in your 20s again, caffeine.  And at different levels too.  We have a 45 mg bottle of caffeinated water that is about the same as half a cup of coffee.  This is for those little moments where you want to ward of the fatigue before your little one scores the winning goal.  The 90 mg bottle gives you the same boost as one cup of coffee, making it the perfect afternoon perk to finish that to-do list.  Finally, the 125 mg bottle will make you feel like you just drank a grande and will power you through that long day of cranky bosses and temper tantrums.

Avitae isn’t just about the caffeine though.  We are about water!  Everyone knows water is good for you.  We all know we need water to survive, but did you know that water can give you more energy?  Not directly of course, but the body’s use of water creates energy.  You see, water is used in many processes throughout the body, and one of them is converting what we eat and stored fat into energy.

They’ve proven that 2% dehydration or more actually causes you to feel sluggish and fatigued.  By keeping your body hydrated, you allow yourself to operate at maximum energy levels.

In order to keep up with this school year, you need to be fully hydrated and moderately caffeinated.  Your best option at maintaining both is Avitae.  All natural caffeine with pure, clean water is a powerhouse that cannot be ignored.  Find a bottle or a case at select local supermarkets!

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