Avitae Caffeinated Water Expands Distribution to Rite Aid Stores in New York City

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, is expanding distribution to Rite Aid locations in New York City. The retailer now carries Avitae’s carbonated caffeine water, “Sparkling Avitae,” in three natural fruit flavors – Black Cherry, Berry Kiwi and Mandarin Passion Fruit.

Sparkling Avitae is a healthy and hydrating way to get an energy boost. Produced with purified carbonated water, the caffeinated water has zero calories, sugars or artificial ingredients. It contains natural caffeine derived from green coffee beans and has the caffeine equivalency of one cup of coffee (90 milligrams).

“Avitae is perfect for those looking for a healthier alternative to the sugary sodas, energy drinks or afternoon cup of coffee that they often turn to for an extra boost of energy,” said Norman E. Snyder, president and chief executive officer of Avitae. “With this new distribution in Rite Aid, we’re excited to be able to offer busy, on-the-go consumers in New York City a zero-calorie, zero-sugar beverage option that gives them the instant-go they need to power through their day.”

Sparkling Avitae is the only caffeinated water brand to be carried by Rite Aid. It retails for $1.79 per 16.9-fluid-ounce (500-milliliter) bottle and is distributed by Dora’s Naturals. To encourage consumer trial, 22 Rite Aid locations in the metro New York area will offer a temporary two for $3 price reduction on Sparkling Avitae during the month of September.

In addition to the products offered at Rite Aid, Sparkling Avitae is available in an unflavored version and one additional fruit flavor – Raspberry Lime. Avitae also offers four non-carbonated, natural fruit-flavored caffeine waters – Blackberry, Tangerine, Pomegranate Acai and Strawberry Guava – and three unflavored caffeine waters that vary in caffeine level.

Avitae recently introduced a line of extended-release energy drinks, “AvitaeXR,” that features patented bead-based technology that controls the release rate of caffeine to give consumers up to four hours of energy without the crash.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and provides consumers with an alternative to less healthy caffeinated beverages and sugary drinks. As an independent company, Avitae is committed to providing the healthy hydration you need with the natural caffeine lift and instant-go that you want. Avitae offers flavored and unflavored non-carbonated caffeine waters that vary in caffeine levels to fit all lifestyles, including equivalencies to a half-cup of coffee (45mg), one cup (90mg) or one and a half cups (125mg). In 2016, Avitae introduced a line of carbonated caffeine waters, “Sparkling Avitae,” and a line of new energy drinks, “AvitaeXR,” that features cutting-edge, patented bead-based technology that delivers extended-release caffeine. For more information, visit www.goavitae.com.

About Rite Aid: Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,500 stores in 31 states and the District of Columbia and fiscal 2017 annual revenues of $32.8 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

Avitae Facebook and Instagram Sweepstakes – Official Rules

Avitae Facebook and Instagram Sweepstakes

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THIS PROMOTION IS IN NO WAY SPONSORED, ADMINISTERED, OR ASSOCIATED WITH FACEBOOK OR INSTAGRAM, INC.

Sponsor: Avitae USA, LLC, PO Box 93686, Cleveland, OH 44101

Eligibility: Avitae’s Facebook and Instagram Sweepstakes is open only to legal residents of the United States and the District of Columbia (excluding Puerto Rico, and all United States territories and possessions), age 18 or older at the time of entry. Void in Puerto Rico, all U.S. territories and possessions and where otherwise taxed, prohibited or restricted by law. Employees of the Sponsor or its subsidiaries, affiliates, suppliers, advertising agencies, and their immediate families and household members are not eligible.

Sweepstakes Entry Period: The Sweepstakes will begin on September 19, 2017, at 9:00 a.m. Eastern Time (“ET”) and end on September 21, 2017 at 4:30 p.m. ET. Only entries received during the Sweepstakes Entry Period and which are otherwise fully compliant with these Official Rules are “Valid Entries.”

There are two (2) ways to enter:

  1. To enter via Facebook: “Like” the sweepstakes image posted by Avitae’s official Facebook account, Avitae Caffeine Water.
  2. To enter via Instagram: “Like” the sweepstakes image posted by Avitae’s official Instagram account, @AvitaeCaffeineWater, and follow the official @AvitaeCaffeineWater Instagram account. User Instagram account must be public in order to verify user is following the official @AvitaeCaffeineWater account.

Selection of Winners: Winners will be notified on or about September 22, 2017. Sponsor will randomly select one (1) potential winner from all Valid Entries on Facebook and all Valid Entries on Instagram for a total of two (2) winners. Sponsor reserves the right to not award a prize, if, in their sole discretion, they do not receive a sufficient number of eligible and qualified Valid Entries. Potential winner will be notified on Facebook and Instagram by the official Avitae accounts in the comments of the sweepstakes posts. Winners will have 48 hours to respond, at which point a new winner will be chosen randomly from remaining eligible entries. Sponsor is not responsible for unsuccessful efforts to notify any potential winner.

Grand Prize: Two (2) grand prize winners will receive a three (3) month subscription (two 12-packs per month, six (6) cases in total) of Avitae product. Winners will be able to select from Original, Flavored or Sparkling Avitae for their subscription. Avitae will collect product preference and necessary details for ordering on behalf of the winners. No cash value will be awarded in exchange for these prizes

Caffeine as a Gym Partner

Water-check. Towel-check. Headphones-check. Caffeine…

Caffeine may not seem like a “must-have” for a workout, but there are three major reasons why people at all fitness levels benefit from consuming caffeine before exercise.

Caffeine Improves Performance and Endurance

Doses of 3-6 milligrams of caffeine per kilogram (2.2 pounds) of bodyweight have been proven to improve performance and endurance in competitive male rowers, recreational runners, and healthy untrained subjects. The variety of fitness levels in these studies shows that whether you live at the gym or just work out when you can, caffeine can help you make the most of your work outs. It’s hard enough to squeeze a workout into your busy schedule. When you do find time to workout, you want to maximize the benefits of that time. A little caffeine can make your workout last a little longer, helping you reap the benefits of every rep and every step.

Note – Caffeine doses greater than 6 milligrams per kilogram (2.2 pounds) of bodyweight did not show any increased benefits to performance, and the European Food Safety Authority recommends healthy adults stay under 200 milligrams of caffeine per sitting/occasion and under 400 milligrams of caffeine per day.

Caffeine Improves Focus

If you’ve ever tripped over a battle rope, fallen off an exercise ball during crunches or gotten a headphone cord wrapped around a treadmill hand-support bar, you know that focus is important during a workout. Caffeine has been proven to increase energy and focus in truck drivers, military service men and women, graveyard shift workers and emergency personnel. The people in these situations are often sleep deprived and under significant stress. If caffeine can help these people focus, imagine how it can help you next time your spin instructor is yelling at you to go faster.

Caffeine Encourages Fat Burning

Glucose (a simple carbohydrate) is the body’s primary source of fuel. Caffeine causes several small changes in metabolism, and each of those changes encourages the use of fat for fuel. But how does caffeine trigger all these small changes? The answer has to do with adenosine’s throne.

A molecule called adenosine has a throne that only adenosine can fit into. When adenosine sits on its throne, it can send signals to make us sleepy. Fortunately for us, caffeine is similar enough in size to fit adenosine’s special throne. When that happens, caffeine blocks adenosine, preventing those sleepy signals from being sent. But adenosine has more than one throne. In fact, we have adenosine receptors all over the body. Interacting with all those adenosine receptors is how caffeine is able to trigger these small metabolic changes that encourage fat burning over glucose burning for fuel.

One Final Note

Caffeine can feel magical on those days we find ourselves in Struggle City, but caffeine is not a magical weight loss tool. Caffeine helps improve performance, endurance, focus and fat burning, but you still need to put in the work. If you’re ready to make the most of your workouts, add a bottle of Avitae to your gym bag essentials.

 

 

 

Caffeine – How Much is Too Much?

Caffeine affects everyone differently, so how do you know how much is too much? Here’s a look at some of the recommendations for caffeine consumption, consumption trends across different age groups, and caffeine content comparisons across popular caffeinated beverages.

Caffeine Limits

According to the American Academy of Pediatrics, children and teens under the age of 18 should consume no more than 100 milligrams of caffeine total, from all sources, per day. This includes caffeine from soda, tea, caffeinated food or candy, coffee, etc.

Once they turn 18, healthy adults can enjoy up to 400 milligrams of caffeine per day. This limit comes from the European Food Safety Authority (EFSA), which reviewed multiple scientific studies on caffeine safety before determining this limit. This 400 milligram limit is the magic threshold because it is above this amount that the side effects of caffeine start to outweigh the many benefits of consuming caffeine. In other words, if you consume more than 400 milligrams of caffeine per day, Science with a capital S cannot guarantee your safety. Stay under that limit and you should be fine, unless one of the following three situations is true:

  1. You are sensitive to caffeine.
    If you are sensitive to caffeine, your body will be a better indication of how much caffeine is too much for you personally
  2. You are pregnant.
    Pregnant women can consume up to 200 milligrams of caffeine per day.
  3. You consume all 400 milligrams at once.
    The EFSA specifically stated that adults should consume no more than 200 milligrams of caffeine at a time. If a drink has more than 200 milligrams of caffeine per container, make sure the caffeine is extended release, or that you nurse that drink to make it last throughout the day.

Caffeine Comparison

Now that we know how much caffeine we can have per day and per sitting, let’s look at the caffeine content for popular caffeinated drinks.

*AvitaeXR – 125mg instant caffeine and 125mg extended release caffeine

Red Bull, Monster Energy and Rockstar Energy are the top three selling brands in the US. Their caffeine contents vary dramatically from each other, with Red Bull being the least caffeinated of the three. The caffeine content in Avitae products also varies, with the strongest Avitae product slightly stronger than a Rockstar Energy (250 mg versus 240 mg). These two products are both above the 200 mg limit per sitting, but the AvitaeXR product is extended release, meaning 125 mg caffeine are consumed immediately and 125 mg caffeine are absorbed much later inside the digestive system.

How well do we obey the caffeine limits?

The following chart, taken by permission from Caffeine Informer, shows how well people in different age groups follow the proposed caffeine limits.

These numbers come from a massive study published in 2014 involving over 40,000 people and caffeine content measured from tea, sodas, coffee, energy drinks, sports drinks, caffeinated fruit juice drinks, caffeinated flavored waters, chocolate drinks (with naturally occurring caffeine) and energy shots. All age groups consume under the 400 mg caffeine per day limit, and even teens consume less caffeine than the American Academy of Pediatrics’ 100 mg limit.

 

What To Know About All These Different Types Of Waters

Women’s Running magazine includes Avitae caffeinated water as a way for runners to hydrate and energize at the same time.

Avitae Named a Finalist in SupplySide’s CPG Editor’s Choice Awards

We’re excited to share that AvitaeXR, our extended-release energy drink, has been named a finalist in the Energy category of SupplySide’s 6th Annual CPG Editor’s Choice Awards! 

Five consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 27 categories. One winner in each category will be announced at SupplySide West 2017 in Las Vegas in late September.

You can find the full list of finalists and more information on the awards here.

8 Ways to Get a Caffeine Fix Without Coffee

Spy.com includes Avitae in their guide to eight coffee alternatives that will leave you focused, energized and awake.

Healthy Energy of Avitae Caffeine Water Now Available in 248 Harris Teeter Locations

Healthy Energy of Avitae Caffeine Water Now Available in 248 Harris Teeter Locations

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, is expanding its retail presence and introducing a healthy and hydrating way for consumers to get an energy boost with Avitae Caffeine Water at Harris Teeter. The Kroger Co.-owned retailer now carries Avitae’s carbonated caffeine water, “Sparkling Avitae,” in four natural fruit flavors – Black Cherry, Raspberry Lime, Mandarin Passion Fruit and Berry Kiwi – and Avitae’s 125-milligram non-carbonated, unflavored caffeine water products in 248 Harris Teeter locations in North Carolina, South Carolina, Delaware, Virginia, Georgia, Florida, Maryland and the District of Columbia.

Avitae is the only caffeinated water brand carried by the chain, and the deal marks the first time Avitae products will hit grocery shelves in Harris Teeter stores. The water will retail for $1.59 per 16.9-fluid-ounce (500-milliliter) bottle and will be distributed directly by Avitae USA, LLC.

“Avitae is simply natural caffeine plus water. It provides consumers with the energy pick-me-up they need to power through the day, and satisfies those looking for a healthier alternative to sugary sodas, teas, energy drinks or coffee packed with cream and sweetener,” said Norman E. Snyder, president and chief executive officer of Avitae. “With our presence in more than 240 Harris Teeter locations, we’re excited to introduce the natural boost of Avitae to even more consumers.”

Avitae Caffeine Water contains natural caffeine derived from green coffee beans, contains zero calories, sugars or artificial ingredients, and has no bitter aftertaste. The four flavored Sparkling Avitae caffeine waters carried at Harris Teeter have the caffeine equivalency of one cup of coffee (90 milligrams). The non-carbonated, unflavored caffeine water has the caffeine equivalency to one and a half cups of coffee (125 milligrams).

In addition to the products offered at Harris Teeter, Sparkling Avitae is available in an unflavored version. Avitae also offers four non-carbonated, natural fruit-flavored caffeine waters – Blackberry, Tangerine, Pomegranate Acai and Strawberry Guava – all at the 90-milligram caffeine level. Avitae has two other non-carbonated unflavored caffeine waters that vary in caffeine levels, including caffeine equivalencies to a half-cup of coffee (45 milligrams) and one cup (90 milligrams).

Avitae recently introduced a line of extended-release energy drinks, “AvitaeXR,” that features patented bead-based technology that controls the release rate of caffeine to give consumers up to four hours of energy without the crash. The energy drink gives consumers an initial caffeine boost of 125 milligrams before the beads slowly release an additional 125 milligrams. AvitaeXR contains 70 calories and is available in three flavors: Orange, Mixed Berry and Lemon Lime.

To learn more, visit www.goavitae.com.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and provides consumers with an alternative to less healthy caffeinated beverages and sugary drinks. As an independent company, Avitae is committed to providing the healthy hydration you need with the natural caffeine lift and instant-go that you want. Avitae offers flavored and unflavored non-carbonated caffeine waters that vary in caffeine levels to fit all lifestyles, including equivalencies to a half-cup of coffee (45mg), one cup (90mg) or one and a half cups (125mg). In 2016, Avitae introduced a line of carbonated caffeine waters, “Sparkling Avitae,” and a line of new energy drinks, “AvitaeXR,” that features cutting-edge, patented bead-based technology that delivers extended-release caffeine. For more information, visit www.goavitae.com.

About Harris Teeter: Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. The regional grocery chain employs approximately 30,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

5 Caffeine Myths Debunked

Don’t be fooled by those “this is your body on caffeine” infographics! Separate the myths from facts, and learn how moderate caffeine can help you achieve a fit, healthy lifestyle.

MYTH: Caffeine makes you dehydrated because it makes you have to urinate more

FACT: A diuretic is something that promotes the formation of urine by the kidneys. Caffeine can be a diuretic, but it’s not a very powerful one. People who regularly consume caffeine build up a tolerance to caffeine’s diuretic effects, meaning they don’t have to pee any more than someone who has the same amount of fluid from just water. One study suggested that only high doses of caffeine (360 mg or greater) increased urine production, and another study suggested that consuming caffeine before a workout negated caffeine’s diuretic effects. Staying hydrated is important, and the Mayo Clinic recommends drinking 13 cups of total beverages for men and 9 cups of total beverages for women. That means all liquids from all sources, including Avitae!

 

MYTH: The US consumes the most caffeine

FACT: USA has the most caffeinated products on the market, but the caffeine consumption of other countries beats that of the US by far! Sweden consumes the most caffeine per day (388 mg/day), followed by Norway (379 mg/day), Netherlands (369 mg/day) and Denmark (354 mg/day). The US doesn’t even make the top 10!

 

MYTH: Caffeine damages your liver

FACT: Caffeine is metabolized by your liver, but there isn’t evidence to connect caffeine consumption with liver damage. On the contrary, caffeine may help people with non-alcohol related fatty liver disease (NAFLD). NAFLD is caused by fat, not alcohol, and it’s a growing problem because of the rise in obesity and Type 2 diabetes. Caffeine may even help people with hepatitis C reduce the risk of liver fibrosis.

 

MYTH: Caffeine damages your heart

FACT: Caffeine doses of 160 mg or more can raise blood pressure, especially in people with hypertension and people who aren’t regular caffeine consumers. However, drinking caffeine (especially from tea) can lower blood pressure. And as for caffeine and heart arrhythmias, or irregular heart rhythm, multiple studies have shown that moderate doses of caffeine (less than 300 mg/day) is not associated with irregular heart rhythm. Moderation is key!

 

MYTH: Caffeine helps you lose weight

FACT: This one depends on a few factors. Is caffeine going to make you choose the gym over of a Netflix binge? Probably not. Preliminary research out of Australia suggests some people have decreased appetite after drinking regular coffee, and research out of Germany suggested that people who consume caffeine were more likely to keep weight off than non-caffeine consumers. Of course, any attempts to lose weight with coffee will be for naught if your caffeine comes with added sugars. A clean, sugar-free caffeine source like Avitae is a much better option!

 

Tips for Staying Hydrated This Summer

Every day, you lose water through your breath, sweat, and other bodily functions. Staying hydrated is important because so many metabolic reactions in your body rely on water. But how do you know how much water you need? How do you know if you’re getting enough?

 

TIP #1 – If your urine is not colorless or light yellow, you’re probably dehydrated

How much water you need varies based on your activity levels, your general health and your surroundings, like the temperature and humidity. It can be tough to keep track of how many ounces of water you’ve consumed in a day, and even tougher to drink water when it’s so humid outside. The color of your urine is a quick and easy way to see if you’re fully hydrated.

 

TIP #2 – If you’re thirsty, you’re already dehydrated

The sensation of thirst occurs when someone is approximately 2% dehydrated – meaning 2% of body weight is lost as water. That may not sound like a lot, but symptoms of heat exhaustion start around 6% dehydration.  A hormone in the body called the antidiuretic hormone (ADH) is responsible for the sensation of thirst, and ADH triggers a bunch of other reactions to tell the body to conserve water. These reactions affect the kidneys, the liver, blood vessels and blood pressure, so it’s much better to listen to ADH and drink water as soon as you start to feel thirsty.

 

TIP #3 – It’s not just water that counts toward hydration

You may have heard the recommendation to drink 8 glasses of water a day, but the truth is that water doesn’t have to come from, well, water. Getting water from water-rich food like cucumbers, tomatoes, lettuce and oranges counts too! Caffeinated beverages like Avitae can also help you stay hydrated because the diuretic effect of caffeine is pretty much insignificant unless you consume over 300 mg of caffeine.

 

TIP #4 – Make drinking water fun

Drinking water can sometimes be, well…boring. Bust that boredom by trying something new. Try a new Avitae flavor, try squeezing a lemon into your water or adding sliced cucumbers to add a little flavor. Try freezing blueberries and small chunks of fruit in ice cube trays, then add to a glass of Avitae or water to make it look more colorful.

 

TIP #5 – Make it a game

Turn drinking water into a game. Every time your Fitbit tells you it’s “Step-o-Clock,” use that as a reminder to take a few more sips of water. Turn your boring lectures or meetings into a game by picking a cue or phrase your professor or boss always uses as a signal to take a few sips. Pick a friend who is also trying to stay hydrated and challenge each other to come up with new reminders to drink water.

 

 

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