Avitae Brings “Instant-Go” to More than 100 Meijer Locations

CLEVELAND — Avitae Caffeine Water is now authorized in 115 Meijer locations throughout the Midwest. Meijer, a leading Michigan-based retailer, will carry the 125-milligram unflavored option, and Blackberry and Pomegranate Açai flavor options for consumers. Avitae is distributed by Serv-U-Success.

“We couldn’t be more thrilled to bring Avitae back to Meijer customers who are looking for an instant-go,” said Norman E. Snyder, president and chief executive officer, Avitae. “Through the partnership we look forward to continuing to provide even more consumers across the Midwest with the healthy hydration and all-natural energy boost of Avitae.”

Produced by Avitae USA, LLC, Avitae Caffeine Water contains natural caffeine derived from green coffee beans, contains zero calories, sugars or artificial ingredients, and has no bitter aftertaste.

Avitae offers consumers three caffeine-level options: 45-milligram, 90-milligram and 125-milligram levels. The 45-milligram option is equal to a half-cup of coffee, the 90-milligram version is equal to a cup of coffee, and the 125-milligram offering is equivalent to the amount of caffeine in one and a half cups of coffee. There are also four flavored caffeine waters available at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava.

In March 2016, Avitae announced it was adding five Sparkling Avitae options to its product line at the 90-milligram caffeine level. Sparkling Avitae is expected to be available later this year in an unflavored version and in four all-new flavors, Black Cherry, Raspberry Lime, Berry Kiwi and Mandarin Passion Fruit.

The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and can be purchased online on Amazon and Office Depot.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae is committed to providing the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in non-carbonated 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles, and four non-carbonated flavors at the 90-milligram caffeine level: Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. In 2016, Avitae announced the addition of five Sparkling Avitae options to its product line.  For more information, visit www.goavitae.com.

About Meijer: Meijer is a Grand Rapids, Michigan-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For more information, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or become a fan at www.facebook.com/meijer.

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