by Avitae Caffeinated Water
Columbus, OH – August 1, 2012 – AVITAE, the creator of the caffeinated water category, announced today the availability of AVITAE Caffeinated Water nationwide at Office Depot retail locations and online at www.officedepot.com. The agreement gives Office Depot exclusive rights to sell AVITAE Caffeinated Water in the office supply channel, offering a major point of distinction among competitors. AVITAE will be available online starting August 1st, and will debut in stores starting in the 4th Quarter of 2012.
As businesses focus on offering healthier workplaces for their employees, innovative products such as AVITAE are important to add to the mix. AVITAE is composed of purified water and natural caffeine and tastes simply like water. The product has zero calories, sugar, carbonation, flavors or artificial additives and is quickly becoming popular as Americans become more health conscious.
“Companies are rapidly recognizing the benefits of a healthier workplace and staff, and we’re thrilled that Office Depot is putting their customers’ needs first,” said Brian Pitzer, AVITAE President and CEO. “Credit Office Depot for realizing just how special this partnership could be.”
“The concept of providing the health benefits of water with the functional need for caffeine is something we’re really excited about,” said Glenn Ubertino, Office Depot Category Merchandise Manager. “Not only does this partnership benefit our customers, it will hopefully show our potential customers that we have their best interest in mind and are constantly looking to partner with companies that bring something extraordinary to the table.”
Avitae offers consumers purified water with two different strengths of caffeine; ORIGINAL – 45 mg of natural caffeine, about the same amount of caffeine as a diet soda, and DOUBLE – 90 mg of natural caffeine, or about the same amount of caffeine as a cup of coffee.
About AVITAE Caffeinated Water:
Avitae Caffeinated Water is the world’s leading caffeinated water company and seeks to provide consumers a better alternative to less healthy caffeinated beverages and sugary drinks. AVITAE vows to provide “the healthy hydration you want with the caffeine lift you need.” AVITAE Caffeinated Water is currently offered in ORIGINAL – 45 mg and DOUBLE – 90 mg caffeine amounts for all lifestyles, sold nationwide. More information is available at www.avitaeusa.com.
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