Avitae to introduce its first flavored caffeine waters

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, will unveil its first flavored, all-natural caffeine waters at the Natural Products Expo West, March 6 to 8 in Anaheim, California. The new lineup consists of Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. They will be available in the 90-milligram caffeine level only and are expected to be on store shelves in late March.

“We’re thrilled to introduce flavored caffeine water to our customers,” said Norman E. Snyder, president and chief executive officer of Avitae. “These four flavored waters not only provide the pick-me-up that our consumers seek but also add a delicious taste to satisfy those looking for a refreshing drink. We’re pleased to have promptly addressed a request that we repeatedly received and are eager to give consumers even more options within our product line.”

The flavored caffeine waters are made with purified water, caffeine derived from natural green coffee beans, natural flavors and citric acid. The noncarbonated drinks have no calories, sugars or artificial ingredients.

With the addition of the four flavors, Avitae now offers consumers seven caffeine water options. The un-flavored Avitae line is also all-natural and offered in three caffeine-level options. The 45-milligram and 90-milligram caffeine-level SKUs are equal to a half-cup of coffee and a cup of coffee, respectively. The 125-milligram-level SKU, introduced in March 2014, is equivalent to the amount of caffeine in one and a half cups of coffee.

The launch will coincide with a major expansion into the Northeast, West, Southwest and intermountain regions of the U.S.

Since January 2015, Avitae has secured distribution in more than 1,300 new retailer locations across the U.S. The waters are available in select retail stores throughout the country, including Albertsons, Mariano’s, Giant Eagle, Meijer, GIANT, Whole Foods, Safeway, Jewel and Wegmans. The entire list of retail locations can be found online at www.goavitae.com. The drinks retail for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine levels for all lifestyles. In 2015, Avitae added four flavors to its product line. For more information, visit www.goavitae.com.

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