CLEVELAND — Avitae USA, LLC is expanding the retail presence of Avitae Caffeine Water into the largest grocery chain in Illinois, Jewel-Osco. The all-natural caffeine water is now available in more than 185 stores throughout Northern Illinois, Central Illinois and the Chicagoland market. Avitae will be the only caffeinated water product offered in the stores.
“Consumers are showing their interest and need for alternative ways to get their caffeine, many specifically seeking Avitae,” said Norman E. Snyder, president and chief executive officer, Avitae. “Now with presence in Jewel-Osco, more consumers will be able to purchase Avitae in their local market or for the first time have the option of choosing a heathier delivery system to get their caffeine instead of turning to alternatives containing sugar, artificial ingredients and preservatives.”
Avitae offers consumers an all-natural beverage in three caffeine-levels. 45-milligram and 90-milligram caffeine levels are equal to a half-cup of coffee and a cup of coffee, respectively. In March 2014, Avitae added a stronger caffeine-level option for consumers interested in a higher-level energy kick. The 125-milligram SKU is equivalent to the amount of caffeine in one and a half cups of coffee. The noncarbonated drink contains caffeine derived from natural green coffee beans, zero calories, no sugars or artificial ingredients, and no bitter aftertaste. It is simply caffeine plus water.
“There are consumers who specifically look for caffeine-enhanced beverages and water when they come to our stores,” said Jeff Hancock, assistant sales manager, Jewel-Osco. “Avitae is unique as it offers people three different amounts of caffeine enhancement that the customer can choose from to fit their particular need.”
All three caffeine levels are authorized in Jewel-Osco stores. The water retails for approximately $1.49 per 16.9-fluid-ounce (500-milliliter) bottle and can also be purchased online on Amazon and Office Depot.
At the Natural Products Expo West in Anaheim, California, March 5-7, Avitae unveiled its first flavored, all-natural caffeine waters. The flavors are Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. They will be available in the 90-milligram caffeine level and will be rolling out on select store shelves this spring.
Since January 2015, Avitae USA has secured distribution in more than 2,600 new retailer locations across the U.S.
About Avitae: Avitae Caffeine Water is the leading caffeinated water company in the U.S. and seeks to provide consumers with an alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeine Water is currently offered in 45-milligram, 90-milligram and 125-milligram caffeine amounts for all lifestyles. For more information, visit www.goavitae.com.
About Jewel-Osco: Jewel-Osco is a supermarket chain headquartered in Itasca, Illinois, a Chicago suburb. The chain has 185 stores across northern, central, and western Illinois; eastern Iowa; and portions of northwest Indiana. Jewel-Osco and Jewel are currently wholly owned subsidiaries of Boise, Idaho-based Albertsons.