If you work out regularly, or ever, it is very important to be aware of the benefits and dangers of hydration and how it can directly impact your exercise and endurance. Keeping the body properly hydrated is not only a matter of life and death, it’s also a matter of billions of dollars! That’s right. The sport’s drink industry is a $6.9 billion dollar consumer business, and it continues to get bigger. Really, what health conscious person wouldn’t want to chug back 427 milligrams of sodium, 56 grams of sugar, 56 grams of carbohydrates and 214 calories in their workout! Not to mention all that great ADHD stimulating Blue No. 1, Red No. 40 and Yellow No. 5.
Here’s a novel idea, try hydrating with water. The American Council on Exercise conducted several research studies on the ideal intake of water for the active person, and this is what they found:
- Drink 17 to 20 ounces of water 2 to 3 hours before you start exercising.
- Drink 8 ounces of water 20 to 30 minutes before you start exercising or during your warm-up.
- Drink 7 to 10 ounces of water every 10 to 20 minutes during exercise.
- Drink 8 ounces of water no more than 30 minutes after you exercise. (Staff, 2015)
Since your body is nearly 2/3s water, it reacts when you don’t have enough. By drinking enough water, you can avoid muscle cramps, being lightheaded or dizzy, feeling nauseous or worse vomiting, heat exhaustion or heatstroke. These are things you definitely want to avoid while burning off those extra calories!
Those are the benefits of regular water, but your time in the gym is valuable, and you want to make every minute count. Did you know caffeine causes the body to create adrenaline? Adrenaline is not just the body’s fight or flight chemical; it also enhances your muscle contractions and helps fatty acids convert to energy. With this extra adrenaline coursing through you, your body fends off muscle fatigue and increases your ability for speed and endurance. Sounds like something you want for a long workout, right? We think so. So we had an idea to give athletes water that will help them chase the proverbial carrot around the track, stay ahead of all others and keep their bodies hydrated.
Avitae, the new water for people who care about their health. There are no calories, no sugar, no sodium and no rainbow colors. There is water, and there is caffeine. In fact, there are three levels of caffeine. If you only want a little extra, then grab the 45 mg. If the workout is your daily afternoon run, pick up the 90 mg bottle. For those who are going the extra mile, literally, then take the 125 mg water with you.
If you just can’t get away from that iceberg blue drink, we understand. So we came up with four lightly flavored choices that offer you the great taste you’ve come to love without the artificial chemicals. The next time you sweat, you have no reason not to grab Avitae!
Staff, F. D. (2015, March). Athletes: The Importance of Good Hydration. Retrieved from Family Doctor.org: http://familydoctor.org/familydoctor/en/prevention-wellness/exercise-fitness/exercise-basics/athletes-the-importance-of-good-hydration.html