Go Time Now Lasts for More Time: Avitae to Unveil New Extended-Release Energy Drink Featuring Microbead Caffeine Technology


CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, will showcase its line of extended-release energy drinks, “AvitaeXR,” at Natural Products Expo West, March 10-12, in Anaheim, California. AvitaeXR features exclusive, patented bead-based technology that controls the release rate of caffeine and provides consumers with up to four hours of energy without the crash.

“We’re excited to introduce Expo West attendees to our line of energy drinks and the cutting- edge, science-backed technology that makes extended-release caffeine possible,” said Norman E. Snyder, president and chief executive officer of Avitae. “AvitaeXR is a true innovator in the space in the way that it leverages the bead-based technology, uses natural ingredients and provides consumers with a longer-lasting energy boost without the crash normally associated with most energy drinks.”

AvitaeXR is also the first product in the energy drink category to be packaged in a can made from recycled, polyethylene terephthalate (PET) plastic.

“By selecting PET plastic over aluminum, consumers are able to actually see the bead technology featured in the beverage,” said Snyder. “The clear packaging is unique to this space, so AvitaeXR has an opportunity to attract curious shoppers with its innovative and eye-catching design as they walk down the energy drink aisle.”

The extended-release energy drink gives consumers an initial caffeine boost equivalent to one and a half cups of coffee (125 milligrams) before the beads slowly release an additional 125 milligrams. AvitaeXR retails for approximately $2.99 per 12-fluid-ounce can, contains 70 calories and is available in three flavors: Orange, Mixed Berry and Lemon Lime.

Developed by pharmaceutical scientists as a delivery system for active ingredients in beverages, the patented time-release microbeads featured in AvitaeXR allow for controlled delivery of natural caffeine to consumers. Once the microbeads are consumed, the release of caffeine is initiated by abrasion in the stomach and changes in pH levels between the stomach and upper gastrointestinal tract.

The microbead technology is backed by numerous third-party studies to validate claims that the technology slowly delivers a variety of active ingredients, including caffeine, for optimal body absorption. Studies were performed by an analytical testing lab specializing in pharmaceutical and nutraceutical research.

In addition to AvitaeXR, the company’s full line of non-carbonated and carbonated caffeine waters will also be showcased at Booth #5893 during this year’s Natural Products Expo West. Avitae’s unflavored and flavored non-carbonated caffeine waters contain natural caffeine derived from green coffee beans, zero calories, zero sugars, and have no bitter aftertaste. With varying caffeine levels to fit all lifestyles, the caffeine waters are available in an unflavored version and Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava flavors.

Avitae’s carbonated caffeine waters, “Sparkling Avitae,” produced with carbonated purified water, contain natural caffeine derived from green coffee beans and natural flavors. Sparkling Avitae is available in Black Cherry, Raspberry Lime, Berry Kiwi and Mandarin Passion Fruit flavors and in an unflavored version.

To learn more about Avitae, stop by Booth #5893 during Natural Products Expo West or visit www.goavitae.com.

About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and provides consumers with an alternative to less healthy caffeinated beverages and sugary drinks. As an independent company, Avitae is committed to providing the healthy hydration you need with the natural caffeine lift and instant go that you want. Avitae offers flavored and unflavored non-carbonated caffeine waters that vary in caffeine levels to fit all lifestyles, including equivalencies to a half-cup of coffee (45mg), one cup (90mg), or one and a half cups (125mg). In 2016, Avitae introduced a line of carbonated caffeine waters, “Sparkling Avitae,” and a line of new energy drinks, “AvitaeXR,” that features cutting-edge, patented bead-based technology that delivers extended-release caffeine. For more information, visit www.goavitae.com.