Healthy Energy of Avitae Caffeine Water Now Available in 248 Harris Teeter Locations

Healthy Energy of Avitae Caffeine Water Now Available in 248 Harris Teeter Locations

CLEVELAND — Avitae USA, LLC, the leader in the caffeinated water category, is expanding its retail presence and introducing a healthy and hydrating way for consumers to get an energy boost with Avitae Caffeine Water at Harris Teeter. The Kroger Co.-owned retailer now carries Avitae’s carbonated caffeine water, “Sparkling Avitae,” in four natural fruit flavors – Black Cherry, Raspberry Lime, Mandarin Passion Fruit and Berry Kiwi – and Avitae’s 125-milligram non-carbonated, unflavored caffeine water products in 248 Harris Teeter locations in North Carolina, South Carolina, Delaware, Virginia, Georgia, Florida, Maryland and the District of Columbia.

Avitae is the only caffeinated water brand carried by the chain, and the deal marks the first time Avitae products will hit grocery shelves in Harris Teeter stores. The water will retail for $1.59 per 16.9-fluid-ounce (500-milliliter) bottle and will be distributed directly by Avitae USA, LLC.

“Avitae is simply natural caffeine plus water. It provides consumers with the energy pick-me-up they need to power through the day, and satisfies those looking for a healthier alternative to sugary sodas, teas, energy drinks or coffee packed with cream and sweetener,” said Norman E. Snyder, president and chief executive officer of Avitae. “With our presence in more than 240 Harris Teeter locations, we’re excited to introduce the natural boost of Avitae to even more consumers.”

Avitae Caffeine Water contains natural caffeine derived from green coffee beans, contains zero calories, sugars or artificial ingredients, and has no bitter aftertaste. The four flavored Sparkling Avitae caffeine waters carried at Harris Teeter have the caffeine equivalency of one cup of coffee (90 milligrams). The non-carbonated, unflavored caffeine water has the caffeine equivalency to one and a half cups of coffee (125 milligrams).

In addition to the products offered at Harris Teeter, Sparkling Avitae is available in an unflavored version. Avitae also offers four non-carbonated, natural fruit-flavored caffeine waters – Blackberry, Tangerine, Pomegranate Acai and Strawberry Guava – all at the 90-milligram caffeine level. Avitae has two other non-carbonated unflavored caffeine waters that vary in caffeine levels, including caffeine equivalencies to a half-cup of coffee (45 milligrams) and one cup (90 milligrams).

Avitae recently introduced a line of extended-release energy drinks, “AvitaeXR,” that features patented bead-based technology that controls the release rate of caffeine to give consumers up to four hours of energy without the crash. The energy drink gives consumers an initial caffeine boost of 125 milligrams before the beads slowly release an additional 125 milligrams. AvitaeXR contains 70 calories and is available in three flavors: Orange, Mixed Berry and Lemon Lime.

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About Avitae: Avitae USA, LLC is the leading caffeinated water company in the U.S. and provides consumers with an alternative to less healthy caffeinated beverages and sugary drinks. As an independent company, Avitae is committed to providing the healthy hydration you need with the natural caffeine lift and instant-go that you want. Avitae offers flavored and unflavored non-carbonated caffeine waters that vary in caffeine levels to fit all lifestyles, including equivalencies to a half-cup of coffee (45mg), one cup (90mg) or one and a half cups (125mg). In 2016, Avitae introduced a line of carbonated caffeine waters, “Sparkling Avitae,” and a line of new energy drinks, “AvitaeXR,” that features cutting-edge, patented bead-based technology that delivers extended-release caffeine. For more information, visit

About Harris Teeter: Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. The regional grocery chain employs approximately 30,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.